Three engineers and one engine.
Three senior engineers, building together since 2022. We built an AI-native development engine for our own products, sharpened it in production, and now put it to work for clients.
- Team
- 3 co-founders, all senior engineers
- Building together since
- 2022
- Based in
- Netherlands & Switzerland
- Own products
- Board Game Genie, plus 30+ internal lab projects
- Named clients
- Equip Sport, WasteFlow
- Contact
- [email protected]
Who you work with.
We are based in the Netherlands and Switzerland, and we keep the team deliberately small: three senior people who build, review, and take responsibility for everything that ships.
Fifteen-plus years across engineering and product. EPFL microengineering (BSc and MSc, master thesis at Stanford). Co-founded Kookiiz.com (selected for Swiss Venture lab), product manager at Richemont in Geneva, then a decade of software engineering in Vancouver and Lausanne: Lendesk, platform engineering lead at Wiivv, senior backend engineer at motion-analysis company Gait Up. Head of Technology at Equip Sport since 2021, running the platform behind 500+ stations. Technical advisor to WasteFlow.
LinkedIn
Twelve years building production web systems. MSc Software Engineering (University of Amsterdam). Eight years at Voormedia delivering client web applications end to end, from architecture through long-term support. Founding engineer at Equip Sport since 2022: co-led the rewrite from proof of concept to production platform (React Native app, backend services, cloud infrastructure) with a deep focus on security, privacy, and systems that scale.
LinkedIn
Ten years shipping software for clients. Six years at Voormedia as software engineer and technical consultant across dozens of client projects. Senior software engineer at Equip Sport since 2022, focused on mobile applications and software infrastructure. Introduced the AI and agentic workflows behind our case studies. Took Board Game Genie from zero to launch. Builds AI into products people actually use.
LinkedInForged in production.
We did not start yesterday. Edwin and Evert spent a combined fourteen years at Dutch agency Voormedia, shipping client applications end to end. Andrea went from EPFL microengineering and Richemont to a decade of engineering across Vancouver and Lausanne. The three of us met at Equip Sport, rebuilding its platform from proof of concept to production.
Along the way we developed our own way of working: AI agents do the heavy lifting inside a structure we control, senior engineers make every decision that matters. Production software in weeks instead of quarters, on an engine we trust enough to run our own products. Holy Moly is that engine, driven for clients.
Andrea co-founds Kookiiz, moves through Richemont, then a decade of engineering across Vancouver and Lausanne.
Edwin and Evert start at Dutch agency Voormedia: years of client work, delivered end to end.
The three of us unite at Equip Sport and rebuild the platform from proof of concept to production.
Our AI systems ship into production: agents running daily operations, featured in our case studies.
The engine becomes Holy Moly: agents, pipeline, and senior review, for clients.
The engine is the product.
Every project runs on the engine we built for ourselves. Idea to deployed, production-shaped application in minutes. A foundation hardened across 30+ projects. AI agents building inside it at a pace traditional teams cannot match. Senior engineers drive it, review every pull request, and own every decision that ships.
See how it works →